Understanding Your Digital Transformation Agenda:
How Do You Meet Customers’ Real-Time Expectations?
Thursday, December 4, 2014 from 1:00-1:30pm ET
Forrester Research Inc. explains in a recent research brief, “Customer Journey Mapping is Becoming Key to Digital Transformation” (Oct. 2014), that businesses are rethinking the entirety of their customer’s journey to fully understand what their customer actually wants to accomplish in engaging with them.Read More
The consumer viewing experience today has changed drastically from the traditional experience of watching television. Gone are the days when the entire family sat in front of a TV set and watched a show in its entirety, including commercials, without distractions from other devices or alternate sources of programming. Shows were developed for mass audiences, and there were long term syndication rights associated with them. Broadcast media is still an integral part of consumer’s lives, but the industry faces challenges on many fronts and is being forced to reinvent itself as it faces demands for more personalized content by consumers, threats from varied distribution systems and the need to find new sources of revenue to remain viable. More and more, the broadcast media industry is finding that innovative software can help them to solve these problems, allowing them to better reach and engage consumers in their programming. Discover below the top 3 software trends affecting the broadcast media industry today; find out the major opportunities and challenges each presents and see how businesses are looking to utilize them to increase viewership!
Check out OFS's latest article, featured as the cover story in this month's issue of NJTC's TechLifeSciNews!
New Tech-Enabled Financial Services Offerings for Small Investors and Small Businesses
OFS invites you to enjoy a complimentary copy of Forrester Research, Inc.'s report Software Must Enrich Your Brand! Learn how software is driving your 21st century brand and how it has become core to your business success!
Tags: Media/Publishing, Software is Your Brand, Financial Services Industry, Healthcare Industry, Branded Software, User Experience, Revenue-Driving Software, Software Product Development, Digital Edge
Our last two posts shared some evidence of the mobile revolution that is underway in the healthcare industry. A number of mHealth apps that provide true digital value to patients have emerged, and they are disrupting the status quo in the industry. Apps to manage diabetes, to treat vision problems, to test blood, and to track sleep patterns are providing new ways of care for patients outside of the traditional physician/hospital treatment.