Today, software is universally more important to a business’s goals than ever before. Mobile devices are now in the hands of the majority of Americans, and it’s changing the way we do business. According to the Pew Research Center, as of summer 2013, 56% of American adults have a smartphone, and 34% own a tablet. These devices are pervading the public, presenting an optimal opportunity for businesses to promote their brand through the innovative features mobile devices offer. Until now though, software was simply a supplement to your brand. Your business built a website ─ because everyone else was doing it. You built a mobile app ─ because it was a cool thing to do. But now that a mobile app is an expectation for these users, who interact with software around the clock, it’s necessary to take your software to the next level to differentiate your business. Software is now your brand. Mobile devices are in your customers’ hands all day, and they’re now demanding the same quality experience from you that they receive from brands like Apple.
Keeping your software up-to-date, compelling, and innovative for the modern consumer, however, is not easy. It requires rapid releases to resolve issues quickly and to stay relevant to the needs of your user. Social media, blogs, and open forums have facilitated and increased customer communication in recent years, providing businesses with almost immediate feedback from their user base. Listening and responding to it results in more satisfied customers, better product ideas, and increased revenue in most instances. Neglecting it will often leave your brand to be lambasted unapologetically all over social media. The rapid releases needed to avoid this public flogging are something that traditional IT shops don’t have experience with because software wasn’t central to driving revenue before. In today’s modern, tech-savvy world though, a rapid velocity of releases is necessary, and an agile methodology is the only way to get you there.
Advantages of Agile Software Development: